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About us

ABOUT US

What does Ad Astra mean?

The name of the company, Ad Astra, is based on the Latin phrase Per aspera ad astra, which means "through hardships to the stars", or simply put, to success through difficulties.

The phrase reflects the vision of the company: based on our consulting services, we help our  clients to achieve their goals through any obstacles the market, the industry and the culture present along the way.

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sprouting seed
bridge between companies

Why choosing Ad Astra Coffee Consulting

We act as a bridge between global companies and the Chinese and Asian markets, helping our clients build stronger connections, enhance their market impact, and achieve sustainable growth. 

With a team of experienced professionals and a passion for the coffee and F&B industries, we are committed to delivering value, insight, and results that make a real difference.

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Changing the coffee industry is possible.
We’ve done it before.

who we are

Who we are

We're a team of Coffee and F&B professionals & experts who are passionate about helping businesses thrive in the Chinese and Asian markets.


We specialize in providing consulting services tailored to the dynamic and growing Chinese and Asian Coffee and F&B markets, from market entry strategy to brick-and-mortar stores and beyond.


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